U BUILD IT! is born from the powerful fusion of construction and action.

We know that combining the creative freedom of building blocks with the thrill of high-performance blasting can spark a new era of play. U BUILD IT! grows with your child, offering a motorized system that is endlessly customizable for ultimate replay value. With best-in-class range and universal compatibility with all major block brands, it is designed for the short-form era and built to be shared.

Innovation is what U BUILD IT! does, so we aim to revolutionize the world’s biggest toy categories. U BUILD IT! opens the door to total modularity—constantly evolving as kids build, blast, and repeat.